Strategist | Marketer | Author | Building Value and Growth in Emerging Technology

The greater danger in time of turbulence is not the turbulence - it is to act with yesterday's logic. Peter Drucker

For 25 years, I've guided leadership through technological disruption, helping organisations navigate complex innovations – including today's AI revolution – to unlock sustainable growth and competitive advantage.

Having advised both technology creators and enterprise adopters, I bring a unique dual perspective:

For technology creators, I develop value propositions and go-to-market strategies that articulate genuine differentiation in increasingly crowded markets.

For enterprise adopters, I identify where emerging technologies can truly transform business models, versus simply optimising existing operations.